Nice to meet you.

I have spent 15+ years leading branding, marketing and growth for leading media and consumer brands.

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Most recently, I was the SVP of Marketing at New Stand where I repositioned the company, developed their experiential offering, and and built their first B2B marketing team. During my time, I increased MQLs 166% M/M with our first content-led marketing push, conceptualized and secured an experiential partnership with Brookfield Properties across 10 NYC locations in NYC (120 events annually), unlocked new revenue with the conceptualization and launch of our live events product and reimagined our brand strategy for a changing market.

Previously I was the SVP, Head of Brand and Product Marketing at Morning Brew, ran a mission-driven agency that launched leading startups, and served as a fractional Head of Marketing for The Boston Globe.

Before launching my business, I was the VP of Marketing & Communications for The New Republic where I helped a 100 year magazine reach a larger more diverse audience through a rebrand, growth-led communications strategies, and a revenue marketing strategy that generated 40% of the sales pipeline. I helped the Guardian define their place in the US market post-Snowden. I helped NewsCred pivot from a 20 person media platform to a 250-person content marketing platform that raised over 40M in funding – leading their rebrand and generating pre-sales marketing that won the business multiple 6-7 figure deals. I worked with AOL to lead an artist program and manage their portfolio of media brands, including AOL.com, Huffpost, and the launch of MAKERS. 

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In my media career, I have done creative strategy and content marketing for brands like Casper, SquareSpace, Ben & Jerry's, Hearst, Amex, WeWork, Pepsi, AB Inbev and more. Tactile has supported startups including Argent, Novella, Dripkit, Fabled, Par en Per, Cycles & Sex, The Collective (of Us), Modernist Financial, and more. 

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Before my career in marketing and media, I worked in the arts, curated pop-up shows, and made lots of things. I bring an artist mindset to every project and inject strategy with creativity.